IHG has unveiled the evolution of its Holiday Inn brand’s Change Your View platform, Journey to Extraordinary. This new campaign celebrates the inspiring journeys of its many guests, by sharing their unique narratives through the brand’s first digitally-led, multimedia marketing approach.
With this campaign, the iconic Holiday Inn brand is brought to life in an authentic and tangible way, while reintroducing the brand and its current offering to guests, whether they are checking-in for the very first time or for their first stay in a while.
“For more than 62 years, the Holiday Inn® brand has played a pivotal role in helping to enable the extraordinary journeys of millions of guests who come through our doors,” said Maurice Cooper, vice president, Holiday Inn Brand, Americas.
“While they may find themselves traveling different roads in life, there is always a Holiday Inn hotel to meet the needs of our guests and help them move forward on their journey. Each of our guests have a unique connection to the brand and their own story to tell, which the Journey to Extraordinary campaign creatively celebrates, while hopefully inspiring fresh ones along the way.” Cooper added.
The Holiday Inn brand has partnered with notable organizations such as Tumblr, Nonfiction Unlimited, International New York Times, Mashable, and MBAs Across America to tell captivating stories that help bring the Journey to Extraordinary campaign to life. New content will be rolling out starting now through November 2014, with stories added weekly across the Holiday Inn brand’s various digital platforms including Tumblr, YouTube, Facebook, Instagram and Twitter.