Breaking Travel News

Holiday Extras’ partnership sales see huge year-on-year growth

The UK’s market-leading travel add-ons company continues onwards and upwards - bookings through one partner have more than doubled compared with the previous year.

Last month, Holiday Extras saw huge growth in the number of bookings made through some of its long-term partners. One of the best performing was luxury tour operator Page and Moy, where sales boomed by an incredible 227 per cent year on year.

Positive results have also come from leading travel and leisure retailer, who have increased partner sales by 44 per cent.

Bookings through British Airways, one of Holiday Extras’ long-term airline partners, have risen by 14 per cent in January; and sales through budget airline Flybe have grown by 60 per cent on last year’s figures.

James Lewis, Head of Online Partnerships at Holiday Extras, commented: “In a time when our industry is said to be in decline, we think this proves that there is still additional volume to be had from the products and services we provide. The growths have come from technical innovations, and raising awareness of our products at the point of sale. Travel businesses can help buffer any decline in holiday sales they are seeing by increasing their ancillary sales, and so should speak to us about how we can help.”


John Price, Commercial Manager at British Airways Holidays, said: “It’s been a promising year for our partnership with Holiday Extras, and we hope to be able to continue this positive growth during 2012.”