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Hilton Worldwide to launch new MICE campaign in Asia Pacific

Hilton Worldwide to launch new MICE campaign in Asia Pacific

Hilton Worldwide today announced that it will launch a new meetings, incentives, conferences and events (MICE) campaign in Asia Pacific - ‘FROM MICE TO MILLIONS’ - where regional bookers take part in a challenge for a chance to win up to 2 million Hilton HHonors points. With a total of 7 million Hilton HHonors points up for grabs, top bookers from Asia Pacific who organise meetings on behalf of their companies, will be able to use these points towards free nights at Hilton Worldwide’s portfolio of hotels or redeem a wide range of productivity tools for themselves or their companies, such as laptop computers, mobile phones and printers from the HHonors global mall (

Aimed at recognising and rewarding top bookers, ‘FROM MICE TO MILLIONS’ provides even more incentives for bookers to hold meetings and events at Hilton Worldwide’s portfolio of hotels and resorts across the region.
To qualify for the challenge, bookers have to make a booking between August 1 and December 31, 2012, to hold a meeting or event between August 1, 2012 to February 28, 2013 at any of the more than 90 participating hotels and resorts in Hilton Worldwide’s portfolio in Asia Pacific. At the end of the campaign, the overall top booker in Asia Pacific, based on highest cumulative revenue generated throughout the campaign, will be awarded 2 million Hilton HHonors points.

In addition to the overall campaign winner, there will also be a regional challenge where the top bookers from five Asia Pacific regions – Australasia; Greater China; South and Southeast Asia; India; Japan, Korea and Micronesia - will be awarded 1 million Hilton HHonors points.

“Hilton Worldwide understands that organisations are more discerning about their MICE expenditures and are looking to yield more value and unique experiences that can be shared when face-to-face meetings are conducted. With this in mind, we have made it a priority to not only offer exceptional value to our customers who are hosting meetings at our portfolio of hotels, but also more importantly provide them with tailored solutions for each meeting,” said Philippe Garnier, vice president, sales and regional marketing, Asia Pacific, Hilton Worldwide.

“We understand that organising meetings goes beyond providing tables, chairs and flipcharts. Meetings and conferences are important for business because they are about people connecting and sharing, and we aim to provide them with the most conducive and memorable backgrounds to facilitate this important exchange. Understanding our customers’ needs for “complete” solutions underpins our MICE service philosophy at Hilton Worldwide and the ‘FROM MICE TO MILLIONS’ campaign is a way to reward bookers for their continued support,” he added.