As customers increasingly move online to handle travel arrangements, they now have the chance to get even more value out of using the latest internet technology to plan their Hilton Family hotel stays – the chance to qualify for a $55 Shutterfly photo reward when using their American Express ® Card.

Travelers who use Hilton Family’s signature online group booking tool to reserve rooms and complete their stay at participating hotels between August 1, 2009 and January 31, 2010 using an American Express ® Card qualify for a reward from Shutterfly, the leading online photo service. Whether booking guest rooms or event space for a wedding, a family reunion, a business meeting or beyond, guests will also get the added bonus of $55 toward Shutterfly photo merchandise so they can capture and preserve those memories for years to come.

“We’re seeing more travelers recognize how simple and convenient it is to book their group room blocks online,” said Jeffrey Diskin, senior vice president – customer marketing, Hilton Hotels Corporation. “As customers turn to our online tools to plan their events, what better reward than allowing them to capture their travel memories using photo products from Shutterfly.com.”

As summer kicks into full swing, customers planning major travel events in the upcoming months – notably weddings, family reunions, and travel for sports teams – can easily take advantage of this bonus perk by booking and managing room blocks online – a huge time-saver that allows guests 24/7 booking access to real-time inventory across the Hilton Family of Hotels including hotels such as Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, Home2 Suites by Hilton and Waldorf Astoria Hotels & Resorts. By simply booking using an American Express Card, once guests reach the $2,000 spend threshold for their room block or event, they are eligible to receive a $55 shopping spree at Shutterfly to purchase products such as a hard-cover photo book, photo prints, or a collage poster – all via the Shutterfly web site.

In addition to the perks from Shutterfly, guests are also rewarded with the invaluable gifts of time and convenience by using Hilton Family’s online group booking tool. After a customer books their group block (anywhere from five to 25 rooms) online, they receive a call from the hotel, who offers additional assistance and support.  The customer also receives immediate access to a tool which allows them to review which guests have booked rooms and which guests need a gentle reminder, as well as a tool that lets them create a personalized Webpage for their event and include a direct link to allow guests to book their room in the group’s hotel block.