A number of new initiatives are set to take place at GIBTM 2012, which is being held on 26 – 28 March in Abu Dhabi. The 6th edition of the event will provide the Arab community with education sessions solely dedicated to the improving knowledge and understanding of the value of this sector.

Presented by Ali Al Saloom of Ask-Ali.com, a recognised industry expert and Cultural Tourism Consultant Embrace Arabia Consultancy, he will discuss how business travel provides a big opportunity in the region linking this industry with Arabic traditions and culture.

With the region’s continued expansion of products and services dedicated to the business tourism, meetings and incentives industry, GIBTM will seek to help to build a bridge with those professionals who are already working within the sector but are still unaware of their position within the developing meetings industry. 

“This is one of our key challenges each year, as the growth of world–class infrastructure, new conference facilities and high quality venues increase in the region, GIBTM must continue to help the sector understand their own community, and use this event to not only gain knowledge and information but to also network with peers and colleagues – it is the most valuable 3 days to develop their careers and we urge them to participate” explains Reed Travel Exhibitions manager, GIBTM Lois Hall.

Another new focus at the event will be ACTE, The Association of Corporate Travel Executives who will provide ground-breaking educational sessions that aim to help individuals who are involved in planning business travel for their clients make well informed decisions, reduce costs, enhance performance and ultimately increase their network of suppliers.  Other Associations joining the education programme include ICCA and MPI and the annual IBTM Middle East Industry Research Report will update and review the latest trends for the sector in the region and globally that will impact everyone in the coming year.