In 2023, Wego observed an impressive influx of travel interest from the MENA region to Germany, with approximately 1.5 million searches registered. The surge in travel searches is a testament to the popularity of Germany as a travel destination among individuals from the Middle East and North Africa.
The campaign is designed to inspire travellers to embrace the magic of Germany’s winter season, underscoring the authenticity of its experiences. Through a series of meticulously curated content, travellers will be transported into the heart of winter festivities, offering a glimpse into the world of German traditions.
Commenting on the partnership, Mamoun Hmedan, Chief Business Officer, at Wego, said: “Germany’s winter season is a hidden gem, and we are thrilled to partner with the German National Tourist Office, GCC to unveil this splendid destination to our users. The number of searches on our platform signify a robust interest in exploring the wonders of Germany. Wego is thrilled to play a part in facilitating these travel aspirations and enabling travellers from the MENA region to embark on unforgettable journeys to Germany.”
Germany, often celebrated for its rich cultural heritage, is equally captivating during the winter months. With its snow-blanketed landscapes, charming Christmas markets, and a host of winter activities, it offers a unique blend of traditions and modern-day festivities. Travellers can revel in the beauty of Christmas markets, indulge in delightful culinary experiences, and explore picture-perfect towns adorned in twinkling lights.
Yamina Sofo, Director of Marketing & Sales Office Gulf Countries at the GNTO, GCC, commented: “Germany is renowned for its winter activities that enhance the festive celebrations with a touch of magic. Whether it’s Christmas markets, winter sports, or traditional gatherings, we ensure that the celebrations are memorable for everyone, particularly for tourists. Throughout the year, Germany remains an appealing destination for GCC travellers, and we strive to offer them the best festive experience through a variety of exciting activities.”