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FITUR 2024 to showcase the diversification of its areas to boost tourism activity

FITUR 2024 to showcase the diversification of its areas to boost tourism activity

The next edition of the International Tourism Fair, FITUR, organised by IFEMA MADRID from 24 to 28 January 2024 at the Spanish capital’s trade fair centre,  continues to advance in its line of specialisation by helping to promote the different industrial sectors that have an impact on tourism and which have developed an entire tourism strategy around their activity.

Within the areas of FITUR 2024, innovation, the avant-garde and sustainability are promoted in a transversal manner, with the aim of bringing the tourism industry into contact with sectors of influence, implying an opportunity to incorporate dynamism and new methodologies that foster the development of the tourism sector in specific segments. All of them reinforce FITUR’s value proposition and ensure that the fair embraces the entire tourism industry ecosystem.

Against this backdrop, FITUR’s offerings include some outstanding innovations in the areas of sports, cruises and diversity thanks to the sections FITUR Cruises, FITUR LGBT+ and FITUR Sports.


FITUR Cruises 2024 reaffirms its commitment to the holiday industry and brings “blue tourism” to the event. It will be held in a new stand space located in Hall 4, where booths, an auditorium and a VIP lounge will be set up for different activities.
FITUR Cruises aims to contribute to the commercial dynamisation of cruises, reinforcing the sustainable image of this industry, as well as offering a meeting point for ports, tourist destinations, shipping companies and travellers. In this way, they contribute to a better understanding of the cruise tourism experience, as well as broadening the options for seasoned cruisers and reinforcing the loyalty of cruisers to this type of tourism.
FITUR Cruises will also have a Cruise Market area, a stand space with different stands for cruise lines, institutions, ports and agencies, where they can interact with visitors and provide information to passengers and agents.


FITUR LGBT+ is the section dedicated to promoting diversity and contributing to the creation of inclusive tourist destinations through inspiring conferences, LGBT+ friendly destinations, networking and strategic alliances, culture and entertainment. Under the slogan “Connecting with Diversity”, FITUR LGBT+ 2024 will be a space to foster collaboration and communication between tourism professionals, LGBT+ community leaders and travel lovers.

FITUR Sports

FITUR Sports 2024 will be expanding its format and content to contribute even more to the development of sports tourism, which has great potential. FITUR has presented the new features of the second edition of FITUR Sports, organised in collaboration with AFYDAD, the Spanish Association of Manufacturers and Distributors of Sporting Goods.

This year, FITUR Sports 2024 will feature three days of professional sessions with presentations and round tables with the participation of experts in tourism and sport.

Another new feature will be the expansion of the space reserved for FITUR Sports 2024, with an area dedicated to networking, exhibitions and business meetings. In addition, over the two days of the weekend, Saturday 27 and Sunday 28 January, FITUR Sports will maintain the momentum of its monographic section on sports tourism, offering content for the general public.

The traditional specialised sections will also be present at this major event: FITUR Techy, with an extensive programme of debates and conferences focused on the avant-garde;  FITUR Know How & Export, with content on innovation and as a platform for promoting technology-based Spanish SMEs; FITUR Talent, centred on human resources and training; FITUR Woman, to promote female leadership also in terms of sustainability; FITUR Lingua, dedicated to language tourism; FITUR Screen, for film tourism; FITUR Mice with its agenda of b2b meetings for meeting and conference tourism. Alongside them, the FITUR NEXT Observatory, which promotes best practices in tourism, is focusing this year on how tourism can contribute to to territorial revitalisation.