Garuda Indonesia boosts Liverpool FC sponsorship
Liverpool Football Club and award-winning airline Garuda Indonesia has revealed the Red’s training kit for next season during an event in the heart of Jakarta, Indonesia.
LFC legends Dietmar Hamann, Phil Thompson and Luis Garcia took the club’s UEFA Champions League trophy to Central Park mall to celebrate the launch of Liverpool’s return to Champions League as well as the launch of Garuda Indonesia’s very-first direct flight into Europe.
The three European Cup winning players then unveiled the 2014/15 training kit, which will be worn by manager Brendan Rodgers and his squad, including Steven Gerrard, Luis Suarez and Daniel Sturridge.
“Liverpool FC has been without Champions League football for five seasons until now.
“This is a very special moment for the Club and fans.
“What makes today extra special is that Garuda are launching their first direct flight to Europe so I and the other former players will be taking the European Cup on that special flight,” commented Hamann, who played a key role in the famous UEFA Champions League final in 2005.
The national airline of Indonesia became the Club’s Official Airline Partner in 2012.
Following the success of Liverpool FC’s 2013 preseason tour to Asia and Australia, Garuda Indonesia decided to take their partnership with the Club to the next level by becoming their training kit partner.
“We are proud that Garuda Indonesia and Liverpool FC have been able to increase their cooperation that has been running for two years.
“As ‘the Training Kit Official Sponsor of Liverpool FC’ for the 2014/2015 Premier League season, we are confident Garuda Indonesia will be increasingly recognised by Liverpool fans worldwide,” said Emirsyah Satar, chief executive, Garuda Indonesia.
The Reds enjoy a massive fan base in Asia and especially in Indonesia where the club has the biggest following of any local-language LFC Twitter account with over 100,000 followers along with the second biggest following on the Facebook page with over two million likes.
The official Indonesian local-language website also helps to bring the club closer to fans no matter how far away from Anfield they live.