Taiwan’s leading independent airline EVA Air and the Shanghai Municipal Tourism Administration have teamed up for a prestigious London event to make travel to Taiwan and Yangtze River Delta Region more appealing than ever.

European visitor numbers to Shanghai are growing annually.

In 2012, Shanghai received 168,552 visitors from Britain, and the number continues grow this year.

Now SMTA is working with EVA Air and travel agents to further build traffic from the UK.

Under a concept, One Trip Taiwan & Shanghai, travellers flying with EVA Air are being encouraged to visit the oriental beauty of two Asia cities in one twin-centre trip.

As part of the campaign, an Asia travel evening was staged at The Ritz Hotel in London.

EVA Air senior vice president of passenger management division Ken Chang welcomed guests, who were also introduced to the airline’s new Royal Laurel Class business cabin and given an opportunity to experience its comfort and luxury as the seats were on display for the evening.

SMTA director Li Bincheng presented an animated tour of new attractions and highlighted growing tourism opportunities in the Shanghai and Yangtze River Delta region.

He told the guests that Shanghai is an amazing destination for all reasons and seasons.

The Asia Travel Evening marked the start of a UK collaboration between EVA Air and Shanghai, aiming to establish a new habit trend of travel to Asia.

“As we have increased flight frequency between Taiwan and cities in mainland China, passenger demand for our services in Europe has also grown,” Chang explained.

“More and more people are attracted to Eastern culture, business opportunities in regions of Asia are thriving and travellers are recognising the time savings and economic benefits of combining Taiwan and China into one trip.

“EVA is now an official member of Star Alliance, and this will provide more opportunities for travellers from Europe to visit Taiwan and the Yangtze River Delta region, with more flights and easier, convenient choices.”