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Eurostar unveils new cross-European marketing agreement

Eurostar unveils new cross-European marketing agreement

Eurostar has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.

The high-speed passenger service’s decision was a consequence of Eurostar’s decision to develop a unified and coherent approach across all of its different markets.

AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising.

In partnership with CLM BBDO, who will take responsibility for activation in France and Belgium, they will deliver a suite of communications for the UK, France and Belgium, with the first campaign due in the autumn.

Lionel Benbassat, director of marketing for Eurostar, commented: “In September 2010 our business transformed from a partnership into a single, unified corporate entity with ambitious growth plans and an increasingly international outlook.

“To underpin this new direction we require creative agencies that can execute our brand strategy across all of our global brand communications as a well as from a local perspective.

“During the pitch process AMV BBDO and their partner CLM BBDO showed they were best equipped to deliver our objectives and demonstrated a real understanding of the market, the opportunities and the challenges we face.

“They are a great fit for us and we’re looking forward to working with them during what will be an exciting period of growth for our business.”

In 2011, as part of this same, strategic process, Eurostar unveiled a new visual identity and its first pan-European advertising campaign to reflect the evolution of its business and its new, consistent brand personality.

This appointment follows a final stage pitch process, which included CHI & Partners with JWT Paris and Leg with Euro RSCG London.