With Euro 2016 having kicked off on June 10th, data from global hotel solutions provider HRS shows a significant price increase for accommodation in the French host cities.
With rooms costing an average €131 per night, they are 21 per cent up year on year, according to recent analysis by HRS.
Findings showed that hotel prices are often higher on the day before a match than they are on match day itself.
The highest price increases have been in Marseille where one night’s accommodation during the Euros will cost €165, a massive 76 per cent more than in the same period in 2015.
Marseille’s stadium, the Stade Vélodrome, holds 67,000 people, making it the tournament’s second largest stadium after the Stade de France in Saint-Denis on the outskirts of Paris, which holds 80,000.
Conversely, the tournament is having little impact in Lens where the average rate during the tournament period is a mere €61, lower even than the previous year’s rate of €83.
Playing host to four matches, its stadium, the Stade Bollaert-Delelis, holds 38,000 and is one of the smaller stadiums in the tournament.
The highest average rate among the host cities is Paris at €168, but prices here tend to be expensive anyway.
At present, the most expensive arrival day is July 3rd in Paris, with football fans needing to shell out an average of €254 for a hotel room for the night of Sunday/Monday.
Jon West, managing director of HRS in the UK commented: “Interestingly, prices for the final in Paris on July 10th are comparatively reasonable.
“There are still good deals available on hotels near the stadium and even if you don’t have a coveted match ticket, the atmosphere in the city on this special evening will be unforgettable.”