Enterprise eyes Australian expansion with Redspot deal
Enterprise Holdings has appointed Redspot, Australia’s largest family-owned car rental company, as its franchise partner in Australia and New Zealand.
“We see tremendous opportunity in Australia, where the addition of a new player that’s truly focused on customer service will create healthy competition for customer loyalty,” said Peter Smith, vice president of global franchising for Enterprise Holdings.
Enterprise owns and operates the National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car brands.
Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world – approximately 1.5 million – and a global network of more than 8,600 neighbourhood and airport locations in more than 70 countries.
Its Enterprise, National and Alamo brands will become operational later this year through the Redspot network at all major Australian airports, including the international gateways of Sydney, Melbourne, Brisbane and Perth, as well as in key city centres.
New Zealand operations will come online in 2016.
Enterprise Holdings and Redspot will launch an aggressive development plan for both markets in order to meet the total transportation needs of domestic and international renters.
“This expansion is the latest milestone in our Asia-Pacific growth strategy,” Smith noted.
“We’re careful to choose franchise partners like Redspot who not only have a history of success, but also share our values and commitment to customer service.”
Founded in 1989, Redspot is a leader and innovator in Australia’s car rental industry. “