Emirates Group chief executive His Highness Sheikh Ahmed Bin Saeed Al Maktoum, left, discusses Arabian Travel Market with World Travel Awards president Graham Cooke

Emirates has raised its profile at the 20th edition of Arabian Travel Market, which launched earlier in Dubai.

A pivotal partner of ATM since its inception, Emirates reaffirmed its commitment to the region’s foremost travel and trade show.

As with ATM, Emirates has become a remarkable success over the past 20 years, achieving milestones that have contributed to Dubai’s development as an aviation and tourism hub.

“ATM has been a perfect platform to showcase our constant innovation and new initiatives across the Emirates Group, and our partnership in the last 20 years has been a mutually rewarding experience,” said Thierry Antinori, Emirates’ executive vice president, passenger sales worldwide.

Emirates returns to ATM with the iconic Emirates globe.

The spectacular globe will have a striking visual display of 30 60” large screens embedded in the circumference of the globe panels.

It will continuously play the bespoke, three-minute “Hello Tomorrow” film throughout ATM at stand UAE3310 in Hall 3.

There will also be interactive digital touchscreens for visitors to experience.

The 529-square metre globe features six 40” digital multi-touch screen displays, replacing traditional brochure stands on the outer edges of the platform.

These displays invite visitors to vote for their favourite Emirates destinations on an interactive world map.

In addition, Cabin Crew will also be featured on the screens, talking about their recommendations for each destination. The displays will have a direct link to Emirates dedicated social media pages, such as Facebook, its official YouTube channel and Google+.