Dominica has reported a six per cent year-on-year increase in visitors from the UK, as more and more holidaymakers are looking to experience ‘the Nature Island’ of the Caribbean: according to the latest available figures, from January to December 2010 Dominica recorded 4,601 UK arrivals, compared to 4,354 in the previous year.

Over the past few years Dominica has focused on promoting itself as ‘the Nature Island’, capitalising on its abundant lush rainforest, beautiful waterfalls and variety of exotic species. It has no large hotel chains and has received numerous accolades and distinctions to support its eco-friendly credentials, including being the first country in the world to be benchmarked by Green Globe.

As of the end of this year, Dominica will add another unique experience: the launch of the first and only long-distance walking trail in the Caribbean. The new Waitukubuli National Trail will be running for 115 miles, from the south to the north of the island, and will be divided into 14 sections, with homestays with local families available as an accommodation option.

Joanna Walding, who represents Discover Dominica Authority in the UK, commented:

“We have noticed an increased interest in people wanting to experience the other side of a Caribbean holiday and it is very rewarding seeing this being reflected in our latest visitor figures. The Caribbean as a region has had its challenges last year, but Dominica is well placed to serve those who are looking to experience our ‘Nature Island’ and with support from all of our partners we aim to further grow in 2011”.

More than 25 UK tour operators already sell Dominica. Chic Locations and Sportif Dive are the latest additions, having started to feature the island in their portfolio earlier this year.

Dominica is ideal for either a stand-alone or a twin centre holiday. Although there are no direct flights from the UK, the island is connected by air with a number of hubs in the Caribbean, including Antigua, Barbados and Puerto Rico. Alternatively, a ferry service is available linking Dominica with St Lucia, Guadeloupe and Martinique.

Dominica (pronounced Dom-in-ee-ka) is a spectacular green island of rugged mountains, lush rainforests and rushing rivers in the Eastern Caribbean, lying south of Guadeloupe and north of Martinique.