Delta Air Lines, Inc. has announced that its wholly owned private jet subsidiary, Delta Air Elite, will now operate under the new brand of Delta Private Jets. Delta is the only U.S.-based carrier with commercial and private jet service, enabling customers to design their travel plans with the combined reach and convenience of an on-demand charter service and the world’s largest commercial airline network.
“This rebranding demonstrates Delta’s continued investment in and commitment to the private jet business. This new name leverages the respected Delta brand and the worldwide resources behind it and clearly communicates to customers our comprehensive air travel offering,” said Wayne Aaron, Delta Vice President Corporate Strategy and Business Development.
The rebranding is the latest in a series of investments Delta has made in its private charter operation this year.
* In January, Delta Private Jets doubled the size of its fleet with the acquisition of Kinston, N.C.-based Segrave Aviation, a leading jet charter and jet management company, and an innovator in online booking and flight management technology.
* In June, Delta Private Jets introduced the Air Elite Card, which offers high-value customers several exclusive benefits, including the ability to book on-demand private jet service and commercial flights in a single call using a pre-paid Air Elite account.
* Throughout the year, the company added nine of the most popular aircraft to its fleet—two Learjet 31A, three Beechjet 400A light jets, one Learjet 60, one Citation Excel, and two Citation X super-midsize jets.
“We believe the new name better conveys a seamless, quality air travel experience for all of our customers, while explicitly connecting us to the Delta brand,” said Jim Segrave, president—Delta Private Jets. “With the resources of Delta Air Lines behind us, we are building a unique product and position in the private air travel market. We offer what private jet customers are telling us they want: better value, more options and greater flexibility.”