Delta Air Lines has inked a new three-year deal with Chelsea Football Club as the club’s official airline sponsor, again bringing together two major international brands.
Delta and Chelsea FC, the English Premier League and Capital One Cup champions, first joined forces in 2012 and since then have worked together to bring the airline’s 170 million annual passengers closer to the club.
Chelsea players have joined Delta customers and employees in numerous events around the world showcasing Delta’s products and services and shared global scope.
“Chelsea Football Club and Delta are both winning brands and since the partnership began three years ago, both have gone from strength to strength,” said Perry Cantarutti, Delta senior vice president – Europe, Middle East and Africa.
“We look forward to another three great years and to working with the club in promoting their activities in the United States.”
Chelsea FC managing director, Christian Purslow, added: “We are delighted to be entering into a new phase of our partnership with Delta Air Lines, the world’s biggest airline.
“Rated by Fortune magazine as one of the world’s most admired companies Delta Air Lines has the profile, reach and reputation which fit perfectly with our strategy of partnering with a small group of world-class companies.
“Over the next three years we look forward to Delta continuing to help us tell Chelsea’s story all over the world, particularly in their home market in America, where they are such an established and recognised presence.”
Delta is the exclusively designated “Official Airline Partner of Chelsea FC” and the agreement gives Delta LED exposure at each home game and on the Chelsea FC website.
The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.
The Delta 360˚ Lounge will also remain at Stamford Bridge.