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Cunard selects LBi for website overhaul

Cunard selects LBi for website overhaul

Global marketing and technology agency, LBi, has been appointed by Cunard Line to oversee the development of its new website.

UK-based LBi won the brief to re-design the luxury cruise line’s site, initially for the UK, US and Australian markets.

The decision will see LBi working with Cunard to re-architect and re-design the website refocusing it on the customer’s journey with the line

The brief will also see LBI aiming to better reflect the Cunard experience, improve the site’s retail focus and lay foundations for an optimised tablet experience.

Claire Hazle, Head of digital marketing for Carnival UK Group, said: “We chose LBi as our agency partner because their response to our brief showed a real understanding of the brand and how the Cunard cruise experience can be reflected in digital channels, giving users of the site the legendary treatment they receive onboard Cunard’s liners, the moment they step online.”