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CSR aware DMC invest in potential of Kyoto

CSR aware DMC invest in potential of Kyoto

The J Team, one of Japan’s most original and creative DMCs is opening an office in Kyoto due to the recent increase in popularity of the city as a conference and incentive destination.

James Kent, international marketing manager at the Kyoto Convention Bureau said: “This is wonderful news and will enhance the city’s reputation as a popular destination for both conferences and incentives. Kyoto is a historical yet modern city. It has a wide range of superb facilities and venues for great events and we are looking forward to the creativity The J Team will bring to the market.  I am sure their presence is a big boost to Kyoto.”

The J Team joined the Kyoto Convention Bureau in 2010. Having previously focused purely on inbound travel, it aims to redefine DMC services in Japan for incentive, event, meeting and leisure travel by raising awareness about Japan’s culture and promoting it as an ideal destination across the professional travel industry.

Currently, the J Team is also involved in two large scale CSR activities for clients, aimed at helping the survivors of the Japanese earthquake and Tsunami earlier this year. It has been working closely with the International Disaster Relief Organisation (IDRO) to organise volunteers in Tohoku.  It also plans to invite up to 100 evacuees from the town of Futaba in Fukushima Prefecture on a one-day ‘Summer Holiday’ to Tokyo at the end of August.

Geraint Holt of the J Team said: “Kyoto has really moved to the forefront of the Japanese market over the course of the last couple of years.  Extensive investment by major hoteliers and a focus on marketing make it the ideal place from which to base our Kansai focused operations.”