Kyoto Convention & Visitors Bureau has re-appointed travel and lifestyle PR specialists McCluskey International as the representatives for PR activity in the UK.

McCluskey International has already represented KCB for the past three years, promoting the city to both UK media and trade.

The global account went up for pitch, with McCluskey International re-appointed to cover the UK and Ireland brief.

The agency’s objectives continue to be focused around raising awareness of the city among British travellers and McCluskey International will carry-out a strategic consumer PR plan to support KCB throughout 2015 and 2016.

Activity will include a targeted press office calendar including press trips, high-profile brand partnerships and digital PR.

McCluskey International agency principal, Judy McCluskey, commented: “Kyoto is a magnificent city and it is a great honour for our team to continue to represent Kyoto in the UK market.

“The destination is going from strength to strength thanks to its extensive range of new luxury hotel openings and the unique and innovative experiences there.

“We are thrilled to be able to grow awareness of Kyoto amongst UK travellers and utilise our experience and creativity to promote this wonderful destination in the coming months.”