IHG’s Crowne Plaza® Hotels & Resorts is offering golf fans the chance to perfect their putt, swing, or drive through its “Get a Better Game” stay-and-earn promotion. From now until Dec. 31, 2011, guests who register for the promotion and stay at Crowne Plaza Hotels in the U.S., Canada, Mexico and Latin America can earn free Nike Golf gear. In addition, the first registered guest who stays 50 nights during the promotional period will play the round of their life, with a spot in the Pro Am at the 2012 Crowne Plaza Invitational at Colonial with Nike Golf pro Stewart Cink*.
“We know our Crowne Plaza guests want business travel to be productive, but it can also be fun and rewarding. Meeting friends or colleagues for a round of golf is a great way to relax and be productive, and most golfers enjoy finding ways to improve their game,” said Del Ross, vice president, U.S. Sales & Marketing, IHG. “The more nights they stay at Crowne Plaza hotels, the more premium Nike Golf gear they can earn, and in today’s world, having the newest equipment can make a big difference in how well they play. Just imagine hitting the links with your friends and showing off your new game and your new gear.”
After just two nights during the promotional period, registered guests will start earning Nike Golf equipment, from a sleeve of golf balls, all the way up to a full set of irons. Both men’s and women’s equipment will be available. The earning structure is as follows:
• Stay 2 nights, and get a sleeve of Nike 20XI golf balls
• Stay 5 nights, and get a dozen Nike 20XI golf balls
• Stay 10 nights, and get Nike V Rev Wedge
• Stay 15 nights, and get Nike Mach Speed FW
• Stay 20 nights, and get Nike Mach Speed Black Driver
• Stay 30+ nights, and get Nike Mach Speed Irons
In addition to registered guests, Crowne Plaza is giving fans of the brand’s Facebook page the chance to get a better game with exclusive content from Golf Digest and the opportunity to share their own tips for getting a better game at www.facebook.com/crowneplaza.
“Now is the perfect time to assess your golf game and make some improvements for next season,” said Stewart Cink, Nike pro golfer and 2009 British Open winner. “I’ve made some adjustments to my own swing recently, and I don’t think you’re ever done improving your game. Golf is a lot of fun when you’re playing well, and it will be even more fun for the golf fan who gets to play the round of a lifetime with me at the Crowne Plaza Invitational Pro Am next year.”
To register for the Crowne Plaza “Get a Better Game” promotion, visit www.crowneplaza.com/getgame.
IHG is the Official Hotel and Resort Partner of the PGA TOUR, Champions Tour and Nationwide Tour. In addition to the official marketing relationship, IHG’s Crowne Plaza Hotels & Resorts brand is the title sponsor of the Crowne Plaza Invitational at Colonial through 2015. Crowne Plaza has served as title sponsor of the historic event since 2007. The 2012 Crowne Plaza Invitational at Colonial will be held May 21-27 at Colonial Country Club. Dating back to 1946, the Invitational at Colonial Country Club in Fort Worth, Texas, is the longest-running PGA TOUR tournament held at the same venue.
*For full terms and conditions, visit www.crowneplaza.com/getgame.
To access all the latest information about the world’s major hotel companies via one mobile platform visit hotel.city.mobi/.