Conrad Dubai Unveils One of the City’s Largest MICE Offerings

8 January 2026

Conrad Dubai continues to strengthen its position as a leading destination for meetings and events, placing human connection, purposeful collaboration and seamless event flow at the heart of its approach.

Recently hosting the Hospitality Sales & Marketing International (HSMI) Middle East conference for the third time, the hotel once again brought together senior commercial leaders to exchange insights on the evolving landscape of conferences, commercial strategy and human capital. The gathering took place at a time when the global meetings and events sector is demonstrating strong growth and renewed relevance.

This vision is reflected in Conrad Dubai’s recently renovated 5,500 square metres of meeting and event space. Inspired by Dubai’s sea, sand and sun, the contemporary redesign balances refined aesthetics with operational functionality.

The Avery at Conrad Dubai is a dynamic new event space in the heart of Dubai’s business district, offering versatile indoor and outdoor venues that blend contemporary elegance with cutting-edge technology. Designed for everything from corporate meetings and executive retreats to gala dinners, product launches, and intimate celebrations, it features flexible seating for up to 600 guests, an expansive terrace with a pergola, a modern bar serving premium drinks, and semi-private side lounges ideal for VIP gatherings.

With contemporary décor, lush greenery, and ambient lighting, The Avery creates an inviting yet sophisticated atmosphere, complemented by advanced audio-visual capabilities including a high-definition screen and immersive presentation solutions. Conveniently located minutes from Dubai World Trade Center and easily accessible via Metro and major business hubs, it also delivers exceptional culinary experiences through a gourmet buffet area and customizable menus crafted by Conrad Dubai’s award-winning chefs.

With 555 guest rooms and one of the largest MICE portfolios in the city, Conrad Dubai operates at the intersection of business and lifestyle. Nearly half of the hotel’s business is driven by leisure demand, underlining its versatility as both a corporate and lifestyle destination. This positioning is further strengthened by its central location on Sheikh Zayed Road, direct metro access and close proximity to Dubai’s key commercial and cultural landmarks.

Michael Schmitt – General Manager, Conrad Dubai, UAE
The hotel is led by Michael Schmitt, General Manager of Conrad Dubai, a seasoned international hotelier with nearly three decades of experience in luxury hospitality. Schmitt has held senior leadership roles across the Hilton portfolio in Asia and Australia, including General Manager positions at Waldorf Astoria Chengdu and Conrad Xiamen.

In his current role, he oversees the hotel’s strategic direction, operational performance and guest experience, with a strong focus on innovation, service excellence and people-centric leadership.

Under Schmitt’s guidance, Conrad Dubai continues to evolve as a preferred destination for high-level meetings, conferences and global events, while maintaining its appeal to leisure travellers.