Playa de Palma expands MICE offering with new Aubamar Convention Center
The brand new 5* Aubamar Palma Resort has unveiled the Aubamar Convention Center in Playa de Palma, strengthening Mallorca’s growing appeal as a year-round destination for meetings, incentives, conferences and events.
The newly built venue combines contemporary design with flexible event space and can accommodate up to 270 delegates in a theatre-style or a more intimate board meeting setting. Located less than ten minutes from Palma Airport and just 300 metres from the beach, the convention centre also benefits from its own private entrance, allowing delegates direct access to events without passing through the main hotel reception.
The opening complements Aubamar Palma Resort’s wider collection of meeting rooms, rooftop venues and event spaces, alongside integrated accommodation, wellness facilities and catering services. From executive meetings and incentive groups to large-scale conferences, the resort offers a fully integrated setting for MICE tourism on Mallorca.
The development comes as public/private investments in Mallorca continue to grow the premium tourism infrastructure designed to attract higher-value visitors beyond the traditional summer season, further enhancing the island’s credentials as a leading Mediterranean destination for business events. Aubamar Palma Resort that opened its doors along with the new Aubamar Convention Center in March 2026, is the latest leap forward in the evolution of one of the UK’s most beloved destinations.
To find out more about MICE at Aubamar, visit: https://www.aubamar.com/en/aubamar-mice-services
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