Club CarlsonSM, the global loyalty programme for Carlson Rezidor Hotel Group, announced yesterday, Earth Day, that Club Carlson has become the first loyalty programme in the hospitality industry to commit to a global carbon offsetting initiative. Carlson Rezidor will offset meetings for all Club Carlson For Planners meetings and events across the group’s six global hotel brands totalling 1,077 hotels in operation worldwide.
The carbon offsetting – a free service for the meeting planners – will be managed through Carlson Rezidor’s new partner, Carbon Footprint Ltd. Each contribution will be used to invest in renewable energy in India; and will be combined with the planting of one tree for every ton of carbon offset through Club Carlson For Planners events in the Great Rift Valley in Kenya.
“Carlson Rezidor takes sustainability seriously. According to the United Nations World Tourism Organization-United National Environment Program (UNWTO-UNEP), hotels generate about 20 percent of tourism’s total carbon footprint. This innovative offsetting solution is a unique service of Club Carlson, and will help to reduce our hotels’ and our customers’ carbon footprint”, said Suzanne Riesterer, Chief Commercial Officer. “In addition to Club Carlson For Planners members, individual Club Carlson members will have the opportunity to redeem their Gold Points to offset the carbon of their personal travel and to support the wind farms in India and the tree planting in Kenya.”
The initiative launched at the end of 2012 at Radisson Blu hotels in Europe, the Middle East and Africa led to 433 tons being offset and 433 trees planted in Kenya. It is part of Carlson Rezidor’s award winning Responsible Business Program focusing on a reduced negative impact on the environment, health and safety for employees and guests, and respect for social and ethical issues within the company and community.