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Choice Hotels upgrades choiceADVANTAGE

Choice Hotels upgrades choiceADVANTAGE

Choice Hotels International, Inc. the company behind the Comfort, Quality and Clarion brands, today announced that it has deployed a new, streamlined interface for choiceADVANTAGE, its cloud-based hotel property management system (PMS), and has successfully installed the PMS so far in over 30% of its UK hotel network.

The upgrades to the choiceADVANTAGE system include new mobile-native interfaces for housekeeping and property managers. Housekeepers at Choice Hotels properties can now use a smartphone to manage room assignments, report room status in real-time, and flag maintenance, inventory or other room needs. The reporting feature allows managers to keep tabs on the big-picture operations of the hotel without being tied to their desks.

The user-friendly choiceADVANTAGE solution provides Choice Hotels franchise operators with unparalleled advanced hotel management functionality. The software’s innovative features include efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access, and full integration with the company’s programmes. As a cloud-based software, the system is also accessible from any computer that offers Internet access.

As an above-property, Web-based solution, the choiceADVANTAGE system requires a minimal initial investment for hotel franchisees, since it eliminates the need to purchase, store and maintain the costly infrastructure and hardware typically associated with traditional property management systems.

“The new choiceADVANTAGE system marries the intuitive design of its predecessor with a modern interface that has received an overwhelmingly positive response in usability studies and from the users who have previewed it,” said Duncan Berry, UK CEO, Choice Hotels Europe. “The choiceADVANTAGE system makeover is part of our continued commitment to adding value for our hotel owners by ensuring their properties have access to the best technology in the industry.”


In the UK, over 30% of its hotel network has successfully installed the PMS, with more installations planned in Q1 2014.

Andrew Plimmer, Director of Sales & Operations, SKC Group, owners of Comfort Hotel Reading West and Comfort Hotel Enfield, North London said:  “choiceADVANTAGE enables me to run my hotels efficiently and productively. We’ve been using it now for a year in two of our three properties and it has delivered excellent value for money with minimal on-going maintenance costs. We have committed to install it in our remaining property early in the New Year.“