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Choice Hotels adds two more hotels to UK portfolio

Choice Hotels adds two more hotels to UK portfolio

Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe and part of Choice Hotels International, one of the largest lodging franchisors in the world, today announced that two more properties have been added to its network in Manchester and Richmond.

The Premier Inn Manchester North has become Comfort Inn Manchester North, and is the first Choice brand hotel in the North West City. Located close to the Bowker Vale tram station with its direct links into Manchester City Centre and only eight miles from Manchester International Airport the 42-room hotel is ideally located for leisure and business travellers alike.

Imran Zaman, Director, Budget Hotels Group said: “When we bought this hotel we researched very carefully which hotel brand to work with.  It soon became clear that Manchester would be best served if we worked with Choice Hotels Europe and for the hotel to be branded Comfort Inn Manchester North.”

Close to London, Richmond’s prestigious Richmond Gate Hotel becomes the Clarion Collection Hotel Richmond Gate. Dating back to the 18th century and situated at the top of Richmond Hill, the hotel is within easy distance from Heathrow Airport, Central London, and sporting venues such as Twickenham Rugby Ground and Wimbledon Tennis.

The 68-room hotel, some with four poster beds, has been completely re-furbished and guests can enjoy dining in the Gates Bar and using the Cedars Health and Leisure Club with indoor swimming pool, spa area and gym. Clarion Collection Hotel Richmond Gate also offers five meeting rooms with a total venue capacity for 90 people.


Guests at both the Manchester and Richmond properties will enjoy free wireless internet access throughout and complimentary parking spaces.

Duncan Berry, CEO UK, Choice Hotels Europe, commented, “We are delighted to announce the first Comfort brand hotel in Manchester, bringing the total number of Comfort hotels in the UK to 18.  The addition of Clarion Collection Hotel Richmond Gate brings the number of hotels across all brands in our UK portfolio this year to 46 with more to come online in Q1 2014.”

Other hotels to recently join Choice’s UK portfolio include Quality Hotel Wolverhampton, Quality Hotel Birmingham Airport/NEC, Clarion Collection Hotel Makeney Hall and Clarion Collection Hotel Winchester Royal. Dublin’s gibson hotel has also joined Choice’s Ascend Hotel Collection, a portfolio of distinctive independent hotels, providing guests with an upscale boutique hotel experience backed by one of the world’s largest hospitality franchisors.

The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travelers a full spectrum of economy to upscale hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone.  Brands franchised by Choice Hotels Europe include Clarion, which is described as four to five star rated; Quality, which is three star rated and provides a mid-scale full service offering and Comfort, which is two to three star rated and is the largest Choice Hotels International brand worldwide, known for value, customer service and reliability.