CCRA has confirmed its Global Network Division has signed its first seven global distributor agreements in Europe, Asia, Africa and Latin America.
Speaking earlier at the American Society of Travel Agents (ASTA) trade conference in Las Vegas, Nevada, president Dic Marxen said the move would extend CCRA’s international presence to over 10,000 new travel agencies in 19 countries.
CCRA is a network of integrated travel solutions ideally positioned to meet the challenges of, and to realise the opportunities from, a global travel market.
Led by Peter Pincus, president of CCRA’s Global Network Division, the body has transformed its business model from one of the largest hotel distributors in the US and Canada to a global travel consortium.
CCRA first announced its Global Network Division in December 2010, with goals of becoming a leading travel industry provider in the global market.
Since that time, CCRA’s Global Network Division has been aggressively building and establishing new distributor relationships abroad and has significantly surpassed the company’s original goal of entering five global markets and reaching approximately 500 new agencies by the end of 2011.
CCRA now forecasts entry into 40 countries with reach to over 50,000 new agencies by the end of 2012 – including new distributor relationships made in the United States and Canada.
“Since the beginning of the recession in 2008, CCRA has continued to grow by investing in technology and enhancing our product offerings; global expansion is the next logical step in our company’s development,” said Marxen.
“The creation of a Global Network allows CCRA to bring its experience and expertise to an entire new audience of both customers and suppliers.”