Thanks to www.taxiGUIDE.in Now Car Rentals is as easy as a Click. taxiGUIDE.in provides customers the option to compare vehicles, operators and pricing, to make an intelligent and informed booking online, based on vehicle availability.

www.taxiGUIDE.in, an online car rental booking service has been launched in Bangalore on Monday 18th October 2010. taxiGUIDE.in provides customers the option to compare vehicles, operators and pricing, to make an intelligent and informed booking online, based on vehicle availability. The service is currently available in Bangalore and Chennai.

taxiGUIDE.in, promoted by Archaea Mobility Services Pvt Ltd, a Bangalore headquartered start up, is the brainchild of 3 first generation entrepreneurs, Ashok, Subash and Shashibushan, who quit their cushy corporate jobs to embark on this pioneering effort at making car rental booking easy for customers in India.

The Background

Online travel market has been one of the most exciting ones over past few years from a growth standpoint with the successful adoption of online booking for flights, trains and buses in India. However, car rental booking continues to be a difficult, time consuming, frustrating, harrowing manual experience for customers. None of the online travel agents in India today offer a nationwide online car rental booking service. New and old generation radio taxis are also unable to satisfy the increasing need for personal mobility of customers. The car rental and taxi market in India is estimated to be in the region of Rs. 10000 crores according to various reports. Online travel in India is estimated to be in the region of Rs. 8000 crores.

The Service

www.taxiGUIDE.in, a pioneering effort at developing a unique “online” platform to make car rental booking simple, easy and convenient in India was launched on 9th October 2010 in Bangalore by 3 first generation entrepreneurs, Ashok, Subash and Shashibushan.

Ashok Ananthakrishnan, the CEO at the launch ceremony said “taxiGUIDE.in provides customers the option to compare vehicles, operators and pricing and then make an intelligent and informed booking online based on vehicle availability. A customer does not have to depend on online directories/yellow pages and make repeated calls for order fulfilment. He/she can book a car rental service at the click of a button. The service is currently available in Bangalore and Chennai”.

Subash Bidare, Founder Director believes that taxiGUIDE.in is a win-win proposition for car rental operators as well. For car rental operators, taxiGUIDE.in provides a platform to showcase their vehicle availability across a broader customer base (both national and international), enables better utilisation of the vehicles, lowers operating costs due to automation of the booking and dispatch process and use of GPS and provides an opportunity for additional revenue streams in the form of advertising to the operators thereby improving their profitability.

Shashibushan Venkatasubbaiah, Founder Director, said, “taxiGUIDE.in offers a simple click, compare, select and book facility for car rental services which greatly reduces customer pain point in identifying reliable car rental operators and booking car rental services. Car rental operators too can use the website to upload their inventory and availability on a dynamic basis thereby enabling better asset utilisation.”

Customers can now log on to www.taxiguide.in and start booking car rental services online.