Budget Car Rental and Best Western announce new loyalty partnership
Budget Car Rental and Best Western International, THE WORLD’S BIGGEST HOTEL FAMILY®, have signed a new multi-year partnership agreement to provide the more than 15 million members of Best Western’s global loyalty program the opportunity to earn points when they rent a car from Budget.
In addition, as part of the new affiliation, Best Western Rewards members will receive money-saving offers from Budget via email and direct-marketing efforts. Budget will also be featured as a partner on the hotel brand’s newly-designed website, bestwestern.com.
“Marketing our products and services to Best Western’s loyal customer base will drive incremental bookings,” said Stephen Wright, vice president of global travel and partnerships, Avis Budget Group. “At the same time, Best Western Rewards members will benefit from preferred partner pricing and have a great experience when they rent from Budget.”
Best Western Rewards members can earn points on Budget rentals in the United States, Canada, Europe, New Zealand and Puerto Rico. To kick-off the partnership, Best Western Rewards members who rent a Budget vehicle through June 30, 2013 can also earn bonus points. For more information, visit bestwestern.com.
“This partnership is a tremendous opportunity for Best Western and Budget to create value for our most loyal customers,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Best Western Rewards members can enjoy savings on their rentals and a new way to earn points.”