Dover Downs Hotel & Casino has selected TravelCLICK to provide a suite of distribution and marketing solutions that together deliver a complete hotel merchandising solution, including reservations, market intelligence and eMarketing.
Dover Downs Hotel & Casino is using the iHotelier central reservation system (CRS) as a merchandising platform for website reservations and connectivity to the Global Distribution Systems (GDS). The 232-room property also is using TravelCLICK’s market intelligence product, RateVIEW, to evaluate rates and occupancy levels of key competitors and implement strategies that increase bookings across electronic channels as well as travel agent targeted advertising to ensure superior visibility on the GDS.
“TravelCLICK truly understands our mission to make the guest experience more enjoyable,” said George Fiorile, Vice President and General Manager at Dover Downs Hotel & Casino. “iHotelier’s user-friendly booking engine will allow us to promote the attributes of our venue as a Las Vegas alternative while enabling guests to create a customized stay based on their unique preferences. The system also will give us an opportunity to capture incremental revenue through advanced merchandising of packages and add-ons. The iHotelier platform, combined with travel agent marketing, will ensure we achieve steady reservation growth from both the Internet and the GDS.”
Dover Downs Hotel & Casino wanted a booking solution that would enable guests, including its Capital Club®  members, to book online. The intuitive design of iHotelier’s award-winning booking engine provides a dynamic user-driven shopping and booking environment, enabling the property to display inventory and room rates in real time and offering a variety of features and functionality, including graphics capabilities, currency conversion, multi-language support, email marketing tools and extensive online reporting. iHotelier also provides seamless connectivity to the GDS and GDS-powered portals, allowing the hotel to control rates and availability, monitor performance and identify opportunities for growth.
Dover Downs Hotel & Casino also wanted to increase its share of business from travel agents and implemented TravelCLICK’s powerful electronic advertising to target agents at the point of sale, when decisions are being made through the GDS. RateVIEW, TravelCLICK’s robust market intelligence tool, enables the hotel to obtain a forward-looking snapshot of rates and availability from more than 130 major travel websites, brand sites and the GDS. Its user-friendly reports identify discrepancies, highlight pricing opportunities and allow for automatic measurement of best rate guarantees.
“Dover Downs Hotel & Casino understands the value of a ‘total solution’ approach to distribution and marketing,” said Christopher Rockett, Executive Vice President - Americas at TravelCLICK. “The combined power of our state-of-the-art distribution engine, market intelligence and travel agent advertising will help the hotel drive demand, gain a competitive edge and derive higher net revenues. Our solutions also will enable Dover Downs to manage day-to-day operations more efficiently and realize its full market share potential.”
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