Singapore Airlines and the South Australian Tourism Commission have signed
a Memorandum of Understanding to jointly promote tourism and boost visitor
numbers to South Australia. The signing of the MoU coincides with the launch of
Singapore Airlines’ fifth weekly service to Adelaide, the state’s capital city.Under the agreement, both Singapore Airlines and SATC will jointly fund marketing
campaigns, actively promote inbound tourist traffic to South Australia and build
awareness of the launch of Singapore Airlines’ five weekly services to Adelaide.
Familiarisation trips to South Australia and local promotional activities, such as
roadshows, will be conducted for consumers and trade media in key markets like
Singapore, France and Italy, and in growing markets like China, Hong Kong, Taiwan and
Scandinavia.
Both Singapore Airlines and SATC will commit funds to the proposed joint marketing activities in mutually agreed markets. Both
parties have the option to renew the MoU after a year.

Singapore Airlines’ Executive Vice President for Marketing and the Regions, Mr. Huang
Cheng Eng commented, “The fact that we are signing a third MoU in less than a year to
jointly promote tourism in Australia shows that we are deeply committed to our presence
in Australia, and we are keen to play a more active role in the country’s tourism and
travel industry through strategic partnerships aimed at long-term and sustainable tourism
growth.
“South Australia has much to offer visitors as a unique travel experience, and is world
renowned for its food and wine products. I am sure with the launch of our fifth weekly
service to Adelaide and with SIA’s extensive global presence, we will encourage more
tourists to visit South Australia.”
SATC’s Chief Executive, Mr. Bill Spurr said, “SATC is delighted to be working with
Singapore Airlines to promote tourism to South Australia in many of our key
international markets. Singapore Airlines offers great connections via Singapore to
Adelaide from these markets and is renowned for their service. We are proud to be
associated with a company that is so integral to international tourism in South Australia.”
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