With the continuous growth of ecommerce revenues for the French hotel market the Lucien Barrière Groupe has selected RateTiger’s channel management solution, RTAllocator, to manage their internet distribution. RTAllocator, the extranet of extranets, allows a hotel to manage rates, availability, cut offs, MLOS restrictions, etc from one screen for all distributors simultaneously. It interfaces to over 110 different 3rd party websites and tour operators.
“After having compared and tested the various products in the market, we have selected the Allocator from RateTiger because of its user-friendliness. It easily allows us to simultaneously make updates for our 3rd party website portfolio and implement our rate parity strategy. We are aiming to further develop our internet sales but do not want to penalize our operation with an increase of administrational tasks by having to manually update all the extranets. For this RTAllocator is an ideal solution: we will increase our e-commerce business and save time for market analysis, strategy, and sales coordination. We have come to the decision as it has really been a strong demand made by our Revenue Management Team”, says Philippe Coquand, Revenue Management and Distribution Director of Groupe Lucien Barrière.
‘We are very excited to have the Lucien Barrière Groupe join our RateTiger platform. The testing period has been quite interesting actually. It is always great to work with a professional organisation that really knows what it wants and challenges you. We have learned a few things ourselves along the way as well. Lucien Barrière will definitely make a strategical addition to our European and French portfolio and we are looking forward to a longlasting proporus relationship.’ said Patrick Landman of RateTiger.