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Alaska Airlines Launches New Service

Alaska Airlines today began
daily nonstop service between Dallas/Fort Worth and Seattle, marking the
latest in a series of route expansions.  The two daily flights are timed for
convenient connections to cities throughout the Pacific Northwest and Canada,
both on Alaska Airlines and its sister carrier Horizon Air. One of the flights
offers same-plane continuing service to and from Anchorage.“Dallas/Fort Worth is a natural continuation of Alaska’s strategy to
selectively expand our network from the Pacific Northwest,” said Gregg
Saretsky, Alaska’s executive vice president of marketing and planning. “Many
of our Seattle and Anchorage travelers already frequent the Dallas/Fort Worth
market, making it a perfect addition to our route structure.” Saretsky noted
that Alaska previously served Dallas/Fort Worth with codeshare flights
operated by other carriers.
  “We welcome Alaska Airlines to DFW and look forward to the new flight
options and low fares Alaska will offer,” said Joe Lopano, executive vice
president of marketing and terminal management for Dallas/Fort Worth
International Airport. “Passengers from North Texas now have more
opportunities to connect to the Pacific Northwest, Alaska and beyond.”
  Dallas/Forth Worth International Airport, the third-busiest airport in the
world, is the 12th destination added to the Seattle-based carrier’s route
system since 2001. Other recent route expansions include service to Boston,
Chicago, Denver, New York/Newark, Orlando, Washington, D.C., and Mexico City.
  Traveling southbound, flight 810 departs Seattle at 12:20 a.m. Pacific
time and arrives in Dallas/Fort Worth at 6:10 a.m. Central time.  Flight 808,
which originates in Anchorage at 6 a.m. Alaskan time and offers same-plane
continuing service, departs Seattle at 11:20 a.m. Pacific time and arrives in
Dallas/Fort Worth at 5:10 p.m. Central time.
  Traveling northbound, flight 811 departs Dallas/Fort Worth at 7 a.m.
Central time and arrives in Seattle at 9 a.m. Pacific time. Flight 809 departs
Dallas/Fort Worth at 6:10 p.m. Central time, arrives in Seattle at 8:10 p.m.
Pacific time and provides same-plane continuing service to Anchorage arriving
at 11:30 p.m. Alaskan time.
  Alaska will operate Boeing MD-80 aircraft on the route, which accommodate
12 passengers in first class and 128 in the main cabin. The flights will be
equipped with Alaska’s state-of-the-art digEplayer entertainment system, a
handheld video-on-demand device offering customers first-run movies,
television programs and other entertainment options from the comfort of their
own seats.
  To inaugurate the new route, Alaska is offering introductory one-way fares
of $89 between Seattle and Dallas/Fort Worth and $149 between Anchorage and
Dallas/Fort Worth. Customers must book and purchase their tickets by Oct. 6,
2005, and travel between Sept. 12 and Dec. 14, 2005.  Reservations must be
made 14 days in advance, seats are limited and introductory fares may not be
available on all flights or on all days.