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Amadeus to Increase Independent Hotel Focus

Amadeus has added 1,600 hotel properties in the 2nd quarter 2005 as part of a sustained campaign to deliver targeted hotel content to travel agents.
A focal point of this campaign is increasing the number of independent hotels in the distribution system. More than a quarter of the hotels added in the second quarter are independent hotels. Otedis, Amadeus’ central reservation subsidiary is pivotal to this drive.

The Amadeus strategy is to bring in hotels which are known to be relevant to travel agents and corporations. Two hundred recently-added hotels were specifically requested by travel agents, or were identified by analysis conducted by Amadeus’ local representatives as important to their travel agency clients. In this way, Amadeus works closely with its travel agency partners to pinpoint content which will give them the competitive edge.

“Independent hotels are increasingly important to leisure and corporate travel agencies alike,” explains Antoine Medawar, recently appointed Managing Director of Amadeus’ Hospitality business unit, “and we are working with our travel agency partners to bring these hotels into the system with a simple, easy-to-use solution.”