Spa Finder has partnered with Nirvana Technology to create an automated online spa service booking program, now live at Spafinder.com. Integrating Spa Finder’s spa property information and research tools and Nirvana’s BookNow! real-time online booking tool, the new Spa Services Reservation Program enables online spa consumers to locate day or stay spas by zip code or spa type, review a real-time menu of available spa services and rates and then make an instant, confirmed appointment for the spa experience they desire. Using the new technology, spa goers can even schedule their therapist of choice for a specific treatment.
“Travel continues to be the biggest category for online research and commerce,” said Brian Cunningham, President and CEO of Nirvana Technology. “Spas, meanwhile, have emerged as the in-demand travel/hospitality amenity. Our partnership with Spa Finder now enables consumers - or even hotel concierges, as a value-add for guests - to research and book spa services in a convenient, information-rich and secure online environment.” Cunningham notes that U.S. consumers spend $52 billion on online travel,1 a number expected to more than double by 2010, and that 33% of all leisure travelers cite access to a spa as a primary consideration while making their travel plans.2
The program, in turn, provides a powerful new business channel for Spa Finder’s nationwide network of day and stay spa marketing partners. Spas participating in the program receive the benefits of direct booking through Spafinder.com, which annually generates hundreds of millions in booking revenue for spas nationwide and also receive top ranking during Spafinder.com spa search results. “It’s a win-win for spa-goers and spas,” said Spa Finder, Inc. CEO Pete Ellis. “Consumers are drawn to participating spas purely for the convenience of being able to review the services offered and book the appointment on the spot. These spas immediately capture in-market customers. That’s the bottom line.”