Zunch Communications of Dallas was chosen to provide search engine optimization services for the La Quinta Corporation after La Quinta added nearly 200 Baymont Inns & Suites branded hotels to its existing system of almost 400 La Quinta branded hotels. With online travel becoming the norm, La Quinta wants to ensure that its brands are displayed high in consumers’ search results when looking for lodging options. La Quinta Corporation is one of the largest owner/operators of limited service hotels in the United States with more than 560 locations in 39 states. Providing consumers access to efficient and easy-to-use booking channels is essential to the Company’s long-term growth strategy. “Just being listed in industry directories is not enough,” said Paula Vanderburg, Director, Brand Websites for La Quinta. “By working with Zunch, our aim is to bring our search engine presence to the top.”

Tony Wright, Chief Interactive Marketing Officer for Zunch, believes that hoteliers who remain proactive will stay on top.

“Unless you’re counting on searchers just searching your brand name, you’d better have all your bases covered with respect to search terms and keyword possibilities,” said Wright. “Being in front of the consumer while they are searching for lodging options is paramount to a successful online presence. Our efforts will have the two-fold effect of increasing web traffic to the La Quinta site while building brand awareness.”
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