has signed a one year, non-exclusive, worldwide licensing agreement with pan-European, online travel agency, ebookers.
As part of the licensing agreement, ebookers gains access to all of VRX’s interactive destination content, including VRX’s industry leading 360-degree virtual tours and interactive maps. VRX’s extensive archive of interactive destination content includes coverage of all the top vacation destinations throughout Hawaii, the Caribbean, Mexico, and the continental US as well as VRX’s recently launched “Great Cities of Europe” coverage featuring Paris, London, and Rome.
Through its access to VRX’s entire archive, ebookers now offers exceptional visual content of the leading vacations destinations throughout Europe and North America. In the coming months, as VRX launches coverage of Europe’s other great cities, eBookers will integrate the exciting new content into the detailed destination pages of www.ebookers.com, www.travelbag.com
, and www.bridgetheworld.com
“We are proud of our technology, transaction processing capabilities, and market share. ebookers services a large percentage of European travel consumers and we are actively increasing our inventory of products and services to meet their growing needs,” stated Yashish Dahiya, head of UK business ebookers plc . “The quality of VRX’s visual content is unrivaled and a logical complement to ebookers’ technical and market expertise. We look forward to providing our viewers yet another compelling reason to visit our websites.”
“Our entry into the European market and the launch of our Great Cities of Europe Campaign, were two major steps in our strategy to grow VRX into a truly global company. ebookers is the first of the European based, top five, travel intermediaries to understand the full power of our visual content and how it will support their aggressive growth targets,” stated David MacLaren, President and CEO of VRX. “We are excited to be working with ebookers and look forward meeting all their content needs in the future.”