Breaking Travel News

Who wants to be a millionaire? does!

In just seven months, more than a million travelers have visited the Web’s
fastest-growing fare comparison site. And by searching their favorite
travel websites for great deals, users have saved money
on their airfares, hotel stays, and car rentals. is a free service of Smarter Living, Inc., the Boston-
based online travel publisher. It’s a Web-based tool that allows you to
search all of the leading travel websites, including every major online
agency as well as the top airlines and hotel and car rental companies.

Between its air, hotel, and car products, now has 18
premium advertising positions for companies looking to drive high-quality
traffic at a low cost. “We’re grateful to our many partners who have
joined the parade we like to call the ‘Million Buddy March,’” said Mark
Cestari, Director of Marketing for Smarter Living.

Unlike other search tools, allows users to choose the
sites they want to check, one at a time. Every search opens up a new
browser window, allowing shoppers to compare their results side-by-side.
Travelers then make their reservations directly with the provider
displaying their preferred itinerary.

Booking Buddy was created in September 2003. Its free-standing website,, launched in January, supported by Smarter Living’s
first- ever off-line advertising campaign. It features “Buddy,” a friendly
character who appears on each page dressed to fly, stay, or drive.

ADVERTISEMENT has been featured in media such as, Chicago
Tribune, New York Newsday, Orlando Sentinel, and The Oregonian.

Smarter Living serves more than 1 million subscribers each week through
its website and free e-mail newsletters. Click. Compare. You’re There.(TM)