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Brown to lead Agoda as Rosenstein steps up at Booking

Brown to lead Agoda as Rosenstein steps up at Booking

Booking Holdings has announced the appointment of John Brown as chief executive of Agoda, its Asia-based digital travel business.

He will take up the role on June 1st.

Brown has served as Agoda’s chief operating officer since 2014, when he was promoted from the role of chief product officer.

Current Agoda chief, Robert Rosenstein, will become chairman of Agoda and special advisor to the chief executive of Booking Holdings, Glenn Fogel.

In addition, current chief product officer Omri Morgenshtern will become the company’s chief operating officer.


“Rob’s vision for Agoda when he co-founded the company was unparalleled at the time.

“He recognised the immense opportunity in APAC and built a brand with strong loyalty and brand awareness in the region,” said Fogel.

“Our business will continue to benefit from his knowledge of the APAC region and his expertise in digital technology trends, and we couldn’t be more excited to see John step into the role of chief executive.”

Brown joined Agoda in 2010 from the Boston Consulting Group, where he operated as a principal in Boston and in Bangkok.

He also served as an economic advisor to the minister of commerce and industry for the government of Afghanistan.

“John has touched almost every facet of the Agoda business over the past eight years, actively contributing to the company’s strategy and expansion,” said Rosenstein.

“Without question, John is the right choice to next lead the Agoda business, and I look forward to continuing to work alongside him and Omri as chairman, along with Glenn as we look to develop our global strategy further.