British Airways will launch a basic economy price point to battle competition in the increasingly crowed transatlantic market.
With Norwegian and a series of other low-cost carriers growing their presence in the sector, BA said it would add the no-frills option to its flights.
Passengers travelling on the new tariff will get main cabin seating and the same snacks or meals as other economy flyers.
However, they are likely to be required to pay a fee to check a bag.
Passengers will also have to pay to make a seat selection.
The new fare will launch in April on selected routes.
More information on routes and pricing will be made available when the fares go live in the coming weeks, British Airways said.
Partners American Airlines, Iberia, and Finnair are also adding no-frills fares, as they battle Wow Air and other long-cost airlines.