Having more time to look forward to a holiday is one of the most common reasons people book in advance according to ABTA.
The excitement of anticipation – being able to daydream about the new places to discover, weather, local food and drink and having time to relax – are driving factors behind booking a holiday in advance.
Research for ABTA by YouGov shows that one in four Brits said they book a holiday early in order to enjoy having more time to look forward to the trip.
Overall, the most common reason (41 per cent) for booking early is because people feel they get a better deal on their holiday.
January and February are typically the travel industry’s ‘sales period’ with many deals, offers and free child places available, which can significantly affect the overall price of the holiday, saving people hundreds of pounds.
Other popular reasons for booking early includes increased choice (28 per cent) and being able to explore the activities they want to do (28 per cent).
ABTA is encouraging travellers to make the most of the early booking season and has produced tips and advice to help, including knowing how to spot a package holiday, which gives the greatest level of protection, and taking out travel insurance straight away to ensure you are covered from the day you book.
Victoria Bacon, ABTA director of brand and business development, said: “Many people take great enjoyment out of looking forward to their well-earned break.
“While the holiday itself is clearly the best part about the whole experience, the excitement of anticipation– from planning what to see and do – can be incredibly exciting.
“During the festive period and with the start of a new year, many people turn their attention to holidays for the year ahead.
“It’s a great time to book – there is an abundance of deals and offers available, and an endless amount of choice too.
“So booking early helps you get the best value for money for the holiday of your choice.”