Best Western Premier Signature Pattaya - the newest property in Best Western International’s luxury collection, ‘Best Western Premier’ - is opening its doors in Thailand’s long popular seaside tourist resort.

The 132 room Best Western Premier Signature Pattaya is the chain’s 14th property in Thailand and fourth in country to carry the Best Western Premier designation, after locations in Bangkok and Phuket.

Enjoying an enviable location in the centre of town with magnificent bay views, the hotel boasts easy access to the beach while Pattaya’s prime entertainment and leisure areas are within walking distance, such as the famous Walking Street, Bali Hai Cape and popular shopping enclaves.

To celebrate the opening of Best Western Premier Signature Pattaya, guests can enjoy a host of discounts until 31 March 2010. These are 40% discount on the rack room rate, 20% discount on hotel dining, 10% discount on laundry service and complimentary internet access. Best Western Rewards members are entitled to double points or miles.

The new hotel’s inviting guestrooms offer mountain, beach, pool or city views and are fully equipped with IDD telephone, LCD TV with satellite channels, fully stocked mini bar, electronic safe, coffee/tea making facilities, full toiletries, hairdryer and wireless internet access complimentary. Hotel facilities include all day international dining, lobby lounge and grill and wine bar outlet, business centre, fitness centre, swimming pool and conference and meeting rooms.

‘We are extremely pleased to bring Best Western Premier to Pattaya. The opening of Best Western Premier Signature Pattaya is an important milestone in our plans to further make the Best Western name synonymous with a quality hotel experience in major destinations throughout Asia’ said Best Western International Vice President Operations for Asia Glenn de Souza.

There are currently 2 operating Best Western hotels in Pattaya; Best Western Bella Villa Cabana and Best Western Pattaya located in the popular tourist destination.

The new Best Western Premier Signature Pattaya also features the Bhuvana…my spa, Best Western’s unique spa brand which offers genuine and relaxing treatments by professional therapists at affordable prices, in a tranquil and inviting atmosphere. Best Western Premier Signature Pattaya is the first Best Western Premier hotel in Thailand to have a Bhuvana… my spa.

‘At Bhuvana… my spa, our therapists personalize each experience according to the guest’s character and needs so they get exactly what they are looking for every time, and more” said Best Western International’s Asia - Spa Operations Manager Lorievelle Valeriano.