Bespoke Hotels launched new international business arm, Bespoke Hotels International.
At the same time the global aggregator of boutique hotels has signed a partnership with Peppermint Hotels in India.
Boasting in excess of 70 properties across the country, the Peppermint collection becomes the first partner for Bespoke Hotels International and its managing director, Nick Turner.
Turner brings with him a considerable track record of franchise and brand development, with over 20 years in the hospitality industry acquiring particularly strong relationships in Europe, the Middle East and Africa.
His previous experience encompasses working with brands across the world, including Malmaison, Le Meridien, Wyndham, Ramada and Holiday Inn in their expansion efforts.
Turner said: “I am delighted to be joining Bespoke at such a critical juncture.
“I have watched with admiration the company’s growth over the last decade to become the UK’s largest independent hotel group, and I am relishing the challenge of continuing this upward trend.”
Launched earlier this year to fulfil a growth in interest from international markets looking for a high quality and competent British operator, Bespoke Hotels International has been tasked with expanding the Bespoke portfolio of management contracts, franchise locations and marketing agreements overseas, with the group seeking to build on its position as the UK’s largest independent hotel operator.
Arjun Baljee, director of Peppermint Hospitality, commented: “We are delighted to be partnering with Bespoke at a time when both our businesses are growing in stature and ambition.
“I look forward to working closely with Nick and the Bespoke team, as well as infusing our portfolio with a dash of British charm.
“This will help us create the world’s first global aggregator of boutique hotels across geographies under one brand.”