Car rental provider Avis has announced it will be launching a new European-wide campaign this month, designed to celebrate the international roll-out of the new Avis app.

Avis said it was hoping to ‘reinvent rental’ with the release.

The Journey to Better campaign, which will be rolled out across France, UK, Spain, Italy and Germany, highlights the common pitfalls car rental customers may have experienced in the past and showcases how the new app addresses these woes.

Example woes include unwanted extras, long queues and not being able to pick the car that you want.

Each different creative advert illustrates these sticking points in the car rental industry and highlights how the new Avis app can help customers avoid these pitfalls.

Elliott Pritchard, marketing director, International, Avis said: “This campaign is as an important step in our commitment to reinvent rental.

“We want to highlight some of the rental woes people may have experienced in the past, acknowledging to consumers that we know there have been issues in the industry, but that we are working hard to deliver a more seamless, stress-free and transparent experience.”

Pritchard continues: “We are a well-known brand around the world and millions of customers trust us to provide a premium rental experience.

“Our goal is to go further, by simplifying the rental process and giving our customers control at their fingertips, delivering a faster, worry-free service.”

The integrated campaign across out of home, press, radio, digital and social channels will launch this month.