The Ascott has launched Citadines Connect, a line of business hotels with selected services, to widen its short-stay offerings as it continues to grow its portfolio.
A sub-brand of Ascott’s well-established Citadines serviced residence brand, Citadines Connect business hotels cater to frequent travellers who are constantly connected, offering a chic living experience in vibrant city destinations.
Citadines Connect business hotels will have tech-enabled features such as mobile keys, self-check-in kiosks, smart washing machines or laundromats, content streaming-enabled televisions, and Google cloud printers.
Guests can enjoy the convenience of ‘Grab & Go’ counters offering food and beverage options and daily necessities, common pantry areas, meeting pods, as well as 24/7 gymnasiums.
They can also relax at the ‘Refresh and Recharge’ spaces that come with private napping pods with USB charging points, lockers and shower rooms.
The hotels offer mostly studio rooms ranging from 18 to 21 square metres.
Alfred Ong, Ascott head for global operations, said: “Citadines is Ascott’s fastest growing brand.
“It has a strong reputation amongst travellers who enjoy the flexibility to choose the services according to their lifestyles.
“Riding on the worldwide popularity of the Citadines brand which focuses on the extended-stay market, we are introducing the Citadines Connect sub-brand to capture the short-stay segment.
“The Citadines Connect brand, which offers contemporary and tech-enabled hotel accommodation in well-connected locations, cater to highly mobile business travellers who appreciate convenience, fuss-free services, online connectivity and recreational experiences.”
He added: “We see strong potential for the short-stay segment and hotel rates are rising given the rapid growth in global mobility, bleisure travel and a flourishing gig economy.
“More and more skilled professionals are taking on short-term, freelancing and ad-hoc work assignments which require them to travel frequently.
The two properties to debut under the Citadines Connect brand are in highly attractive locations in the top cosmopolitan cities of Sydney and New York.
Ascott is also looking to rebrand its properties such as Temple Bar Hotel Dublin in Ireland and The Domain Hotel Sunnyvale in Silicon Valley, California to Citadines Connect.