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Alaska Airlines launches mobile booking website

Alaska Airlines launches mobile booking website

Alaska Airlines is launching mobile booking, which allows customers to buy tickets from any mobile device.

The carrier also rolled out Flight Status On the Go, which allows customers to text 252752 (ALASKA) for current flight status information, including city pairs, arrival and departure times, and gate information.

Features of the new mobile site allow users to search and book one-way or roundtrip tickets for up to seven travellers at a time; view a three-day low-fare calendar; select a seat at no additional charge; view optional upgrades such as mileage or elite-tier status upgrades safely purchase tickets online using secure socket layers (SSL)—the same technology used by banks and credit cards for online shopping or synchronize their bookings with Alaska’s apps for the iPhone, iTouch and Android devices

The new features build on Alaska Airlines’ earlier mobile site, which allowed passengers to pay for checked bags, check in and check flight status.

“This mobile website allows us to cast a wide net to make booking a ticket on Alaska Airlines fast and hassle-free regardless of the type of mobile device you’re using,” said Curtis Kopf, managing director of customer innovation and


“Whether you’re on a bus or on a plane, all you need to purchase a ticket on Alaska Airlines’ mobile site is a browser and about five minutes.”

The mobile features are part of a series of enhancements Alaska Airlines has launched since 2010 designed to make travel easier.

Kopf estimates booking a ticket on the improved will take even less time for savvy travelers who log in to their Alaska Airlines Mileage Plan account and have their personal My Account information pre-populated in the checkout process.

Alaska Airlines’ mobile site is compatible with any handheld mobile device or 7-inch tablet, including the Kindle Fire, Galaxy Tab and Nexus 7. While the site offers the most requested features customers want, reward and low-fare calendar shopping are not yet available on mobile devices. Mobile users can expect to see additional features added, including the ability to upgrade and view standby status, early next year.