Alaska Airlines today will inaugurate four-times-weekly service between Oakland, Calif., and Kahului, Hawaii, on the island of Maui, and tomorrow will begin thrice-weekly service between Oakland and Kona, on the Big Island of Hawaii.

“Known for its beautiful beaches and stunning sunsets, the Hawaiian Islands are among our most popular leisure vacation destinations,” said Alaska Airlines’ President Brad Tilden. “Customers will enjoy Alaska’s low fares, convenient schedule and award-winning service.”

“Travelers will start their vacation with a smooth departure from Oakland International, where they can park close to the terminals and quickly access their flight,” said Deborah Ale Flint, the Port of Oakland’s acting director of aviation. “Oakland’s on-time performance record allows passengers to easily begin their Alaska Airlines experience,” she added.

Flights are available for purchase at alaskaair.com or by calling 1-800-ALASKAAIR (1-800-252-7522 or TTY/TDD line 1-800-392-0228).

The new flights are operated with Boeing 737-800 aircraft, accommodating 16 passengers in first class and 141 in the main cabin. All flights to Hawaii offer Hawaiian-themed beverages and meal service. Customers in the main cabin are offered complimentary Mauna Loa macadamia nuts and a complimentary Mai Tai or POG juice, as well as a Hawaiian-themed meal-for-purchase option for $6.

Inflight service includes Alaska Airlines’ digEplayer, a personal entertainment system offering a variety of movies, television shows, music and other features.

Alaska Airlines Vacations offers a full line of vacation packages for travel to the islands of Oahu, Kauai, Maui and the Big Island of Hawaii. Packages include air transportation, hotel accommodations, ground transportation and tours. For more information about Alaska Airlines Vacations, visit alaskaair.com/vacations.