For the first time, Alamo Rent A Car and National Car Rental locations are serving customers in Brazil. Five Brazilian airports − Guarulhos International Airport in São Paulo; Galeao Antonio Carlos Jobim International Airport in Rio de Janeiro; Tancredo Neves/Confins International Airport in Belo Horizonte; Brasilia International Airport in Brasilia; and Salgado Filho International Airport in Porto Alegre – are home to new Alamo and National locations.
A recent franchise agreement between Enterprise Holdings − owner and operator of Alamo and National, as well as its flagship Enterprise Rent-A-Car brand in North America − and São Paulo-based Unidas, a leading Brazilian car rental operator, will bring the Alamo and National brands to more than 100 Unidas airport and city locations throughout Brazil by March 2013. Under the 15-year agreement, Unidas operates as the National and Alamo franchisee at the new Brazil locations.
“We are pleased to introduce the Alamo and National brands to the Brazilian market with the opening of these first five locations,” said Greg Stubblefield, executive vice president of global sales, marketing and strategy for Enterprise Holdings. “This partnership with Unidas – a company that strongly shares our belief in customer service – both expands travelers’ options and presents tremendous growth opportunities for all three brands throughout Latin America.”
Pedro de Almeida, executive president for Unidas, added, “We believe business and leisure travelers in Brazil will enjoy having these expanded rental options, and we are committed to providing the excellent service our trusted customers have come to know and expect from Unidas, Alamo and National.”
With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. Enterprise Holdings also operates the Enterprise Rent-A-Car brand in the UK, Germany and Ireland, and a franchise network that operates the National and Alamo brands throughout the Americas. Earlier this year, Enterprise Holdings acquired Citer SA in France and Atesa in Spain, and made a strategic investment in China-based eHi Auto Services.