Ajman is investing in the UK by announcing its first overseas office.
Scott Marketing has been appointed to introduce the destination to the UK travel trade.
The company will educate and work with both frontline travel agents and tour operator partners about what the destination has to offer the UK and Irish consumer, as well as highlighting its selling points among its emirate neighbours.
Just a 30-minute drive from Dubai airport, Ajman is emerging as a tourism destination, with a host of developments and hotel openings, retail expansions and a wide selection of new indoor and outdoor activities helping to put the emirate on the map.
The last year has seen the opening of a number of hotels including the Oberoi Beach Resort, Al Zorah; the Radisson Blu Hotel Ajman; and the Wyndham Garden Ajman Corniche.
With a million square metres of mangrove forest and lagoons, Al Zorah Nature Reserve was designated a Wetland of International Importance by the Ramsar Convention.
With a growing number of restaurants and hotels, Ajman’s centre offers an array of dining choices including local and traditional cuisine.
There has also been continued development in terms of projects that celebrate the heritage of Ajman.
Ajman Museum is an 18th century fort with artefacts and exhibits that offer an insight into the emirate’s culture and history.
Souq Saleh is the place to visit for traditional clothing, the Gold Souq sells both gold and silver jewellery, and there are daily auctions at the Fish Market.
Saleh Mohamed Al Geziry, director general of Ajman Tourism, commented: “We are delighted to be working with Scott Marketing to introduce our destination to the UK market.
“Ian’s wealth of experience in both the UAE and destination marketing will prove invaluable in raising awareness of Ajman and our tourism offering.”
Scott Marketing was set up in June of this year by Ian Scott.
Scott has been in the travel industry for over 20 years, with eight of these spent as the UK director for Dubai Tourism and more recently two years representing Dubai Parks & Resorts.
Scott comments: “The emirate of Ajman offers a great opportunity for the UK and Irish travel trade and I look forward to supporting our tour operator and travel agent partners, developing a deeper understanding of the destination.
“It is extremely exciting to be working with this amazing and lesser known emirate and to be able to utilise my contacts, experience and knowledge of the UAE having spent so many years representing Dubai.”