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Adventure Travel Trade Association introduces new Advisory Board Members

Adventure Travel Trade Association introduces new Advisory Board Members

The Adventure Travel Trade Association (ATTA) has appointed three new members to its Advisory Board, including Ms. Malia Asfour, Director of the Jordan Tourism Board in North America (JTBNA), Bill Bryan, President, Off the Beaten Path, and Richard G. Edwards, Founder of ecoism.

Francis X. Farrell, CEO of Turnstile Media, Perry Lungmus, Vice President, Luxury Travel at Luxury Leaders, Russell Walters, President of Northern Outdoors, each of whom served on the ATTA Advisory Board for more than five years, will transition to Emeritus status. Antonio del Rosal, who has served on the ATTA Advisory Board for two years, has transitioned to the new role of ATTA Executive Director - Latin America.

Asfour represents a country with which the ATTA has enjoyed a long partnership, while Bryan’s nationally acclaimed travel planning service handles outdoor adventure in some of the world’s leading adventure territories. Edwards, cited by Conde Nast Traveler as a Top Travel Specialist, brings destination marketing expertise. Extended ATTA Advisory Board biographies are available at

Established in 1990, the Seattle-based ATTA ( is a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. Host of the annual Adventure Travel World Summit executive trade conferences ( and publisher of, the leading digital trade journal serving the adventure tourism industry, the ATTA also makes possible www.Adventure.Travel, the traveler’s hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.