British hotelier Sir Rocco Forte has credited the Gulf’s long-term investment vision and rapid decision-making culture as key drivers behind the global expansion of Rocco Forte Hotels, as UK businesses increasingly turn abroad for growth and capital. Forte described his company’s alliance with Saudi Arabia’s Public Investment Fund (PIF) as “transformational,” strengthening the group’s balance sheet and elevating its international profile. “The PIF are very good people to work with. They take a long-term, strategic view. They saw potential in us not for short-term returns but for sustained global growth,” he said.

Marriott Bonvoy® is extending the holiday cheer this year with its most celebrated Cyber Week Sale yet. For the first time, members can stay from November 30, 2025, through February 22, 2026, the longest stay window in the sale’s history, and enjoy 25% off when booking through the Marriott Bonvoy App. That means more ski weekends, more beach escapes, more city retreats, and more time to share the joy of travel with family and friends.

At the inaugural TOURISE Summit in Riyadh, Pullman Hotels & Resorts, part of Accor’s premium portfolio, unveiled a bold global brand transformation that redefines its vision for the future of travel and hospitality. The announcement took place before an international audience of tourism leaders and innovators, aligning with Saudi Arabia’s ambition to position itself at the forefront of global tourism innovation.

During the prestigious TOURISE Global Tourism Forum in Riyadh, AMEK Group’s Founders and Co-CEOs officially unveiled Seven Legends, a groundbreaking ultra-luxury hospitality brand redefining the boundaries of exclusivity and experience.

The resort’s reimagining took inspiration from Ladera’s setting as the only resort within the island’s UNESCO World Heritage Site Piton Mountain range, and its unique vantage point immersed in the Pitons. From the room renovations, whose furniture was built on site by the resort’s artisans, to the staff’s new uniforms, which were designed in partnership with St. Lucian designers, to the spa treatments which use local plants and minerals – the very-Saint-Lucian ethos and identity of Ladera was preserved while being reinterpreted for a new era through the vision of the island's current-day artists and artisans. “We have the most special setting on all of the island: The resort was built on a ridge and it feels like you can reach out and touch the Pitons in either direction,” says Property Manager Eustace Augustine, who helped to build the resort and has been working at Ladera for 41 years.

Taiba Investments has officially announced its participation as a Sponsor of the TOURISE Global Tourism Forum, launching its inaugural edition in Riyadh from November 11 to 13, 2025, under the theme “Shaping the Future of Global Tourism”, organized and hosted by the Saudi Ministry of Tourism.